Car Insurance Providers Not On Comparison Sites

As car owners, we always want to find the best car insurance deal, and so many of us turn to popular comparison websites, expecting them to present a comprehensive overview of the market. But not all car insurance providers are on comparison sites – so how can we possibly be getting the full picture?

In this article, we review which car insurance companies are not on comparison sites. We will take a look at the reasons behind these decisions and the potential benefits or drawbacks they pose for consumers. We’ll investigate if going direct to insurers like Direct Line or NFU Mutual offers more cost-effective solutions than comparison sites. 

Additionally, we will explore whether these direct-to-consumer models provide more tailored insurance policies, potentially offering better value for your specific needs.

Tesla on charge with a public charger

Which Car Insurance Providers Are Not On Comparison Sites

Direct Line, NFU Mutual, and Adrian Flux are the three major UK car insurers not on comparison sites, instead, they focus on offering personalised services. Direct Line provides value and unique benefits, NFU Mutual focuses on customer-owned, tailored services, and Adrian Flux specializes in custom policies through direct contact, catering to a range of drivers.

When looking for car insurance in the UK, it’s important to remember that these 3 major providers choose not to list their services on comparison websites.

These companies argue that direct engagement with customers allows for more personalised service and potentially cheaper car insurance. Let’s take a closer look at all 3 of these insurance providers:

Compare Car Insurance Quotes
Compare Car Insurance Quotes
  • Cheap insurance from over 110 providers
  • Save up to £504 on your car insurance
  • Enjoy cashback and rewards
  • 97% of customers recommend Quotezone
  • Get a quote online in 5 minutes

Why Are Adrian Flux Not on Comparison Sites?

Adrian Flux operates as a broker, working with over 30 insurance providers to tailor policies to individual customer needs. Instead of featuring on comparison websites, they encourage prospective clients to contact their call centre in Norfolk for a personalised quote.

This approach allows them to analyse various deals and offer the most suitable option based on personal circumstances. Adrian Flux specialises in standard car insurance, temporary car insurance, and policies for higher-risk drivers, including convicted drivers, young drivers, learner drivers, and those in high-risk professions. They provide free legal cover with their policies, further demonstrating their commitment to comprehensive service.

Why Are Direct Line Not on Comparison Sites?

Established in 1985 and underwritten by UK Insurance Limited, Direct Line Group holds a prominent position in the UK car insurance market. As of 2022, it was second only to the Admiral Group in terms of size. Direct Line has expressed concerns about the transparency of price comparison sites, suggesting that they might not always lead to the best value, service, or quality.

Preferring a direct relationship with its customers, the company offers quality coverage at reasonable prices and includes benefits not always found with other insurers. Key features include a guaranteed hire car when your vehicle is under repair by approved repairers, and a taxi for onward travel if your car is undriveable after an accident. Also, Direct Line doesn’t charge fees for mid-term policy amendments, setting it apart from many competitors.

Why Are NFU Mutual Not on Comparison Sites?

Originally an insurer for the farming community, NFU Mutual has expanded its services to a broader audience, although it remains somewhat selective about its clientele. This selectiveness is reflected in instances where coverage is denied based on factors like postcode or occupation.

As a mutual company, NFU Mutual is owned and run by its policyholders, emphasizing personalised service and high customer service standards. This is a primary reason for its absence on comparison websites. All car insurance policies from NFU Mutual include RAC Mutual assist breakdown cover, and unlike many insurers, they don’t charge cancellation or mid-term adjustment fees. Additionally, they offer the convenience of monthly payments via Direct Debit without extra charges. Customers also have the option to visit one of their nearly 300 local offices for a more personal insurance discussion.

Each of these providers, Adrian Flux, Direct Line and NFU Mutual offers unique advantages and services that set them apart in the UK car insurance market. By choosing not to feature on comparison sites, they emphasize a more personalized approach to insurance, potentially benefiting customers who seek tailored coverage and direct interaction with their insurer.

Are All Car Insurance on Comparison Sites?

No, not all car insurance providers are listed on comparison sites. As we mentioned above several significant insurers in the UK choose not to appear on these platforms. They often prefer to engage directly with customers, offering personalised services and unique policy benefits. This approach allows them to tailor their cover and price more closely to individual customer needs, something they believe might not be as effectively communicated through comparison site listings.

Is It Cheaper to Go Direct to the Insurer?

Whether it’s cheaper to go directly to the insurer rather than using comparison sites can vary. Sometimes, insurers offer exclusive deals or discounts on their websites that are not available elsewhere, potentially making it cheaper to go direct. However, comparison sites allow for easy price comparisons across multiple insurers, which can lead to finding more competitive rates.

The insurance companies that are not featured on comparison sites, might offer tailored policies that, while possibly not the cheapest, could provide better value or more suitable coverage for your specific needs.

So the best approach is probably to do a bit of both: use comparison sites to get a general sense of the market and also check directly with insurers, especially those not listed on comparison platforms, to ensure you’re getting the best deal for your circumstances.

Is It Cheaper to Use Comparison Sites?

Using comparison sites can lead to cheaper car insurance prices, as they allow you to easily compare a wide range of quotes from various insurers in one place. These sites tend to offer competitive rates and can help you quickly identify the most cost-effective options available in the market.

However, not all insurers are listed on comparison sites, and some may offer exclusive deals or discounts directly on their websites. Additionally, the cheapest option on a comparison site might not always provide the coverage or service level that best suits your needs. Therefore, check directly with insurers too!

Row of Gridserve EV Chargers

What Are the Disadvantages of Comparison Websites?

  • Not All Insurers Listed
    Some insurers, often those who might offer more specialised or tailored policies, choose not to be on comparison websites.

  • Generic Policies
    Comparison sites often focus on standard policies, which might not cover specific needs or offer the best value for unique circumstances.

  • Overemphasis on Price
    While comparison sites make it easy to compare prices, they might encourage choosing the cheapest option, which may not always provide the best coverage or value.

  • Privacy Concerns
    Using these sites often requires providing personal information.

  • Limited Personalisation
    The ability to tailor policies to individual needs is often more restricted compared to direct interactions with insurers.

What Are the Benefits of Comparison Websites?

  • Convenience
    They provide a quick and easy way to compare a wide range of insurance products and prices in one place. This saves time that would otherwise be spent visiting multiple insurers’ websites or contacting them individually.

  • Market Overview
    Offers a broad view of the market, helping users to understand the range of prices and coverages available.

  • Empowering Consumers
    Gives consumers more control over the buying process, allowing them to make informed decisions based on a variety of options.

  • Encourages Competition
    Comparison sites drive competition among insurers, often leading to better rates and deals for consumers.

Direct Insurers vs. Comparison Sites: What to Expect

When it comes to policy flexibility, the difference between direct insurers and those featured on comparison sites can be quite significant. Direct insurers often have more leeway in customising policies to suit individual customer needs. 

This flexibility stems from the direct interaction between the insurer and the customer, allowing for a more tailored insurance experience.

Personalised Cover
Direct insurers can offer adjustments to your policy. This might include adding specific coverages, adjusting excess, or even providing unique discounts based on your driving habits or the safety features of your vehicle.

Options for Bad Credit Insurance
Working directly with insurers may open up options for car owners looking for bad credit car insurance. Comparison sites will automatically run credit checks at the point of purchase if you are paying monthly, if you want to try and avoid a credit check then speak directly to the insurer to see if they can help.

Customer Service Experience
Direct interaction with an insurer often leads to a better understanding of your specific needs. This one-on-one engagement can result in a policy that is more closely aligned with your lifestyle and risk profile.

On the other hand, comparison sites, while offering the convenience of comparing multiple policies at once, often present more standardised options. This can limit the ability to customize policies to the same degree as direct insurers.

The Final Word on Car Insurance Not On Comparison Sites

Comparison sites clearly offer a great car insurance experience, they are a convenient and quick way to scan the market, but they don’t show the entirety of what’s available. Direct Line, NFU Mutual, Adrian Flux, and others represent a segment of the industry that prioritizes direct customer relationships, often leading to more personalised insurance products.

Understanding the details of the policy flexibility, the hidden costs and fees, and the specifics of how different insurers handle claims is crucial. This lets consumers make decisions that are not just about price.

Whether it’s potentially lower premiums, the desire for customised cover, or the need for specialised insurance, exploring providers outside comparison sites can be worthwhile.

The best approach is to explore both options: make direct inquiries with insurers and search on multiple comparison sites. This will uncover the full spectrum of insurance options available. By considering both comparison sites and direct insurers, you have a better chance of finding the best and most cost-effective policy for your circumstances.

This article is intended solely for informational purposes and should not be considered as advice. It is important to consult the specific terms and conditions of an insurer before making any commitments to financial products.


Electric Car Guide logo


Supercharge Your EV Knowledge

Editorial Independence

icon of a rosette with a tick in the middle, symbolising trust


Our articles are written independently.
Products are reviewed objectively and rated
without influence from advertisers.

Expert Opinions

icon of a team of people with a light bulb above their heads, indicating they are thinking as a team


We keep up to date with the world of EVs.
We continually revise our articles as technology changes.

Accurate Information

Icon of a head with an arrow pointing up


Electric Car Guide is committed to a
thorough fact-checking process.
Our Editorial Guidelines explain how we achieve this.